Dennis has worked in the Film & TV industry for over 30 years, and has created branded content for top brands, including Diesel, L'Oréal and Red Bull.
He’s consulted on numerous video projects for small and large companies, helping them develop their video strategy and build their audience.
He also teaches filmmaking and storytelling at international film schools, and does workshops for businesses and professionals who want to communicate authentically and effectively.
He’s created a Storytelling based Marketing Platform to help coaches, course creators and small business owners take full control of the marketing and sales in their business. Using the power of storytelling they’re able to confidently attract their ideal audience who want to buy what they offer.
The whole world has changed, and storytelling is your new opportunity to take full control of the direction of your business and life. Purposeful storytelling puts you in the driving seat by attracting and engaging your ideal audience on an emotional level.
It’s imperative that you find your voice, have an authentic connection with your audience and differentiate yourself and your business from everyone else. Discover why this one powerful skill will give you the confidence to be your unique self. Will enable you to communicate with authority. Is the best way to establish yourself as the go-to expert in your industry or niche.
The most profitable thing you do in your business is either talking or typing. This is how you get your message out into the marketplace. Discover why the use of stories and storytelling is becoming integral to how you define your content marketing, and the best way to instantly transform the conversation and move people to action.
Buyers are evolving, so the old tactics no longer work. This is where storytelling comes to the rescue. It has to become the key element of your marketing strategy. By telling different stories depending on where your audience is in their customer journey, you’ll build a deeper relationship, so when they’re ready to buy, you become the only choice.
Storytelling is serious business and the future of content marketing. However, you’re not telling any old story. You’re telling stories on purpose. Stories that lead to a sale. Selling with story is the ethical way to sell, and attracts your ideal buyer. It changes the conversation from you trying to sell them something, to them choosing to buy from you. Communicate in your ideal audience’s language and design stories that work for you and your business.
A simple and effective framework that helps you craft and tell your story. The purpose of this framework is to show “Who you are”, aligning your story with what you do and why you do it. Remember people buy into people, not things.
The one framework that helps you define your path, get clarity on your offer and creates a platform for you to consistently tell stories to attract and engage your ideal audience, so they become your perfect clients and customers.
I most definitely benefited from taking this workshop, I really enjoyed the mixture of video examples and inspirational teaching. Thoroughly motivating! Really happy about the resources we can look at following the class, it is often difficult to absorb everything in one go, and I think it will be a very valuable bank of resources that I will come back to time and time again as I continue to work in the future.
Thank you for the powerful learning experience. I would just like to say that I was extremely impressed by the way Dennis managed to impart so much useful and actionable information, so clearly. Excellent!
I had always struggled finding a way to connect to my audience in a way that truly represented who I really am. I had taken several courses trying to find my own voice, but none of those courses moved me into my authenticity. Reason why? I was leaving myself out of the process, trying to be someone else.
In my experience, it doesn’t work! Authenticity can only come from you.
This is what the Audience Magnet platform will do for you. When you engage with it, you will find your true voice, you will find the truth of who you are and your audience will perceive your authenticity – perceive that your work and offering is coming from the love, the true and beautiful of who you are!
The course has been excellent. Dennis is a great communicator and conveyed a lot of knowledge over the 4 week period. Anyone wishing to do anything in this space - I would recommend this course! Practical hands on experience balanced with useful tips. You can tell that Dennis has done this before! It makes the learning more credible. There is a lot to take in and it ultimately does depend what you do with this but as a first step into the world of content creation and appreciating the doors it can open, this is first class.
Dennis is very rich, passionate and mostly generous. He makes you believe him and at the same time he is very realistic and reachable! I would definitely recommend this workshop: to creatives; to people who are in love with content; to people that want to immerse themselves in how we can make our valuable content accessible and powerful to our target audience.
I benefited from the clear and methodical manner in which the material was presented.
The material was presented in an easy to understand linear fashion. all the basics were covered with scope for added work in one's own time.
First and foremost, I spent 3 hours in a room with a truly passionate editor and director, who was extremely generous to share his knowledge and experience with his students. I was given technical tools and guidance, which will now enable me to practice, make mistakes, learn. I’d definitely recommend this workshop, I didn't want for it to end. It was truly inspiring and motivating. No more procrastination. Yeah!
Thank you for every second of it.
Marketing is no longer about the stuff that you make but about the stories you tell.
There are two types of stories. Approachability stories and authority stories.
You have to learn how to become a master of both if you want to be great at affecting your audience in a way that moves them into action.
It’s becoming harder and harder to stand out. I’ve learned that telling a brand story that is intentionally developed, is an easy way to find success and connect with your audience. The challenge is to create interesting unique stories to generate buzz. Instead of always aiming to sell something, you should aim to teach while telling a story. This positions you as a leader in the space and the people you’re trying to connect with will be more willing to buy.
We're wired for story. In a culture of scarcity and perfectionism, there's a surprisingly simple reason we want to own, integrate, and share our stories of struggle. We do this because we feel the most alive when we're connecting with others and being brave with our stories - it's in our biology.
We love buying things, we love solving our problems but we hate being marketed too. If you want to get your message fully heard, you need to find a way to get their guard down, so they’re actually going to listen to what you have to say. The way to do that is through storytelling. You’re not here to say, “this is why you’re wrong.” You say, “this is why I see where and why you might have gotten confused. Here’s the truth and here’s what you need to move forward.” You’re there to guide them and be that guiding light.
A lot of us spend so much time and energy trying to shove our stuff down other people’s throats and trying to get people to pay attention to what we’re creating. Don’t lead with the product. Lead with the story. Be yourself, and sell yourself and all that you are, all the weirdness and quirkiness and strange stories. That’s what’s going to make it rich and powerful and attractive. People are very attracted to people out here telling the truth, being their honest, vulnerable selves. What’s your story?
Storytelling is by far the most underrated skill when it comes to business.
It starts with your story. That’s your anchor. Who am I? What have I overcome. What have I done? Own that. Then ask yourself who can benefit from this story. There is someone right now who is just like you who can benefit from where you’ve been. Then ask yourself, how can I speak my truth and tell my story to meet them where they are and take them higher. Diversity is currency today.
Your differences are your magic.
