How will you design the rest of your life and career?
Will you dream of a happier life and career, or will you decide to make it happen?
Work is only a part of your life.
What kind of life do you want to live?
It’s time to start building something that truly supports your ideal lifestyle.
It’s time to start living LIFE!
1
Define Your Journey
2
Embrace Your Future
3
Transform Your Life
With everything that’s happened over the past few years, it’s more important than ever to be in control of how you create your income and how you live your life.
Are you…
- Ready for a career reinvention
- Looking for your next big opportunity
- Want to reimagine yourself, but feel stuck
- Looking for a change in work/career/life
- Want to be in full control of your future
- Looking for an ideal way to support your own vision
- Want to re-invent yourself – you know it's time for change
- Your current role no longer serves your aims and ambitions
- Want to create a life that you and your family deserve
- Ready to develop and focus on your own projects
The best way to predict the future is to create it
DEFINE
and explore how to create your ideal life
ALIGN
action plan
ATTRACT
It's time ⏰ to take the Quantum Leap
"Before you can improve, transform, or make a change in your life,
you have to start with the process to re-imagine."
To Reinvent Your Career, Start by Imagining a New You
Herminia Ibarra, a London Business School Professor, has written a compelling book called:
'Working Identity - Unconventional strategies for reinventing your career'
Key things contributing to this are:
- As we live longer, we don't want to have a long slide from age 40 because we could easily be working another 40 years. And so we want to make the most of it.
- Technology is changing everything. It's disrupting jobs. It's creating new jobs. It's allowing us to work from anywhere. And so it creates a very interesting context for being able to reinvent yourself.
- Massive changes in the workplace, with more and more lay-offs and more uncertainty. We don't stay in jobs as long as we used to, either by choice or by necessity as we are asked to leave them.
- What we expect out of a job has changed a lot. It used to be providing a stable living. But now, we want everything from the work we do.
The 4 Stages of The Reinvention Roadmap
1. Search
Where you gather information. Often unintentional, it’s something that will ultimately lead you to an unexpected new role.
2. Struggle
When you’re disconnecting from your previous identity but haven’t figured out the new one.
3. Stop
Pulls you out of your routine, allowing all of your previous ideas and experiences to join together.
4. Solution
Completing the pivot to your new identity.
We tend to focus on just the first and last steps of reinvention, conveniently ignoring the messy struggle in the middle.
Joanne Lipman ~ The Power of Reinvention in Life and Work
- To reinvent your career, start by imagining a New You.
- We’re in the era of constant career re-invention.
- We’re reinventing ourselves and reinventing our careers even more nowadays.
- If the need for reinvention is such a standard aspect of the contemporary world, why are we having so much trouble still trying to carry it out?
- Many are disowning the traditional pathways to success and building an entirely new model for professional work.
- It spans all age groups, industries and channels.
- Most people can articulate what they don't want, the challenge is what next, what do you want to do instead?
- The struggle isn’t just necessary – just like with every transformation, it’s the key to finding a solution.
- The reality is, everyone goes through the struggle. There’s nothing wrong with you — and you aren’t alone.
- When you’re in the midst of that struggle, you may feel like you’re standing still — but you’re actually moving forward.
- You may not realize it consciously, but beneath the surface, the important work is being done that will ultimately lead you to your next destination.
“We want passion. We want purpose. We want self-fulfillment. We want flexibility. We want so much from the work we do, and we're increasingly impatient and wanting to move on if we don't get those things.”
- Most people know what they don't want to do anymore, but they don't know exactly what they want to do instead. And since they don't have the answer, they don't know what to do. They don't know how to search, when they don't know exactly what they're searching for.
- We've got to get away from the thinking that if you don't know the answer, if you don't know the goal or the target career, you should just wait and reflect until you've figured it out in your head, because that's actually not how we figure it out.
- Much more important than trying to figure it out is to experiment, and to instead of thinking, what's the one ideal job for me, what might be 10? Or what might be five different pathways I could take? And start exploring them in parallel, simultaneously, because you learn as you go along.
"People tend to confuse habitual behavior with authenticity."
- So a way of doing this successfully is to come up with a list of possibilities – I call them your possible selves – and start exploring one, two, ideally more than one in parallel.
- How can you define authenticity in a way that doesn't condemn you to being as you've always have been? We grow. We evolve. We're multiple. We have different facets, different aspects of who we are that play out. We need to be able to express that complexity and also ask, what does it mean to be authentic when I'm learning?
- People tend to confuse habitual behavior with authenticity. The minute they're out of the comfort zone, oh, that's not really me. I'm not so authentic. The comment usually is, that's not me. Well, it's not you now, and you haven't tried it. And sometimes trying these things that help you to learn, feel inauthentic. And if that's the price of learning, I think it's well worth paying it.
“We grow. We evolve. We're multiple. We have different facets, different aspects of who we are that play out. We need to be able to express that complexity.”
If you're serious about building a sustainable lifestyle, where you can work from anywhere, and be in full control of your life –
it's time to re-imagine your future.
Are you comfortably unhappy in your life?
Do you have doubt about what to do next and how to take full control of your life?
Are you frustrated doing the same things again and again, and expecting a different result?
Do you have no clear plan about how you can confidently create more certainty in uncertain times?
Are you overwhelmed, feeling stuck, and no clear path to the future you desire?
Do you feel stressed, anxious and trapped going round and round on the hamster wheel, not knowing how to free yourself.
IT DOESN’T HAVE TO BE THIS WAY!
In life it's so easy to drift off course. One day, you suddenly look up and you're miles away from shore.
You look back down and find yourself in deep water having drifted way off course. This is where you need a lifeguard to course correct. In reality you have to course correct constantly throughout your life.
You need to start to map a course that is really aligned with your core values, which are not given to you, but are discovered and realized and actualized.
And for that you need Dennis, your lifeguard, to keep you on course.
Lydia Campbell ~ Relationship Coach
Follow these 3 steps
Identify who you really are versus the person others told you to be.
Choose the direction you want to go.
Turn your vision into reality and create a business
that gives you freedom.
It’s hard to stay stuck when you have
the next step in front of you.
The difference is YOU.
It's time to live the life you actually want to live!!
When you harness your superpowers, it will enable the radical changes you need.
the future's bright BE Yourself take control invest in yourself DO What you want HAVE What you desire
DOES THIS SOUND A LITTLE TOO FAMILIAR?
- You feel like you haven't reached your full potential.
- You keep thinking that time is running out.
- You're wondering if you're too old, or left it too late to make transformational changes in your life.
- You have thoughts about how you're not good enough, you don't have what it takes, or you're not equipped to live the life you want.
- You've spent most of your life building someone else's dream instead of yours.
- You feel so alone in this journey. You have a vision of where you want your life to go, but don’t have a clue how to get there.
- You're so tired of your business just scraping by and surviving month-to-month. It’s time to turn things around and make some serious money.
- You keeping making promises to yourself, only to find them broken again and again.
- You're drowning in overwhelm. You can’t figure out what steps to take next to grow your business and escape this feeling of being stuck.
- Deep down you might be noticing that you're playing a smaller game than you would like to be.
It's time to get honest with yourself
and ask these questions:
- How long have I been stuck for?
- How much have my problems cost me?
- Have I been unable to move forward using my own willpower?
- What's been holding me back from my desires and goals?
- Am I willing to try something different?
What would life be like if I could overcome my problems?
It's time for change...
- No more. It is time for a change.
- You know you are capable of more.
- It's time to bet on yourself and build life on your terms.
- Are you ready to unleash your true potential?
Don't do it alone. If you're looking for a way to make concrete changes in your life, I’m here to guide, support and assist you on your journey.
Are you ready to Find your Freedom?
Hi, I'm Dennis, your Guide, Advisor and Accountability Partner
The 3 words that describe Dennis best are:
Inspire – Guide – Empower
With a Post Graduate in Academic Practice in Art, Communication & Design, I’m also a fellow of Advance HE (FHEA).
FHEA is a globally recognized Fellowship award which champions teaching excellence. The award is given to experienced professionals, who have demonstrated their expertise and ability to deliver a practical approach to high quality learning, that’s focused on enhancing the learning experience.
This award endorses my practice, impact and leadership of teaching and learning.
- Are you ready to make the decision to change your future – by taking action now?
- Remember, your present actions determine your future outcomes!
Let me be your guide, so you can embark on your journey of transformation with clarity, confidence and a step-by-step plan.
I worked in the film & TV industry for over 30 years (I know, I don’t look old enough – right 🙂 ). During that time I worked on a variety of projects around the world (here comes the name drops) – including top brands like Diesel, L’Oréal and Red Bull. As well as for musical artists like Common, The Marley’s (a big concert in Florida featuring the whole family and commemorating the life of Bob Marley), Public Enemy, Red Hot Chilli Peppers and more. (end name drops!!)
I’ve been training the next generations of storytellers and filmmakers at BA/MA level at international film schools for well over a decade, and to fellow professionals from around the world for over 20 years.
As a consultant, I’ve worked on numerous video projects for small and large companies (including the Discovery Channel), helping them develop their video strategy and build their audience. I’ve also held numerous workshops for business owners and professionals who want to communicate authentically and effectively.
I spent 7 years teaching 1000+ solo and small business owners how to build an online presence and sell their products and services – this gave me an insight and real understanding of the struggles they really face, and what solutions can aid them in their journey of building a business that works for their life.
In 2006 I was awarded a DTI government grant for my innovative approach to online video distribution. I created a short film platform for independent filmmakers to sell their films, and build an audience, who watched them on their mobile phones. This was before the smartphone era (before the iPhone existed – yes there was a world before iPhones) and what we take for granted today. This led to me speaking on panels and delivering workshops at many international film festivals
(including The Cannes Film Festival).
This is just a snapshot of what I’ve done over the years, so I know what it’s like to make changes and live through them. The most recent change for me, is having to support ageing parents with health issues. Something I never expected, which now plays a bigger part in my life.
Over the past 5 years, I’ve been training, coaching and guiding business owners how to use the power of business storytelling effectively in their business, to communicate their value and sell more.
I helped them get crystal clear on the problem they solve and who their perfect-fit clients are. This led to them get in front of their ideal clients and customers more often, booking more calls and selling more of their products and services.
They were able to market and sell their services with more confidence and conviction, as they incorporated the proven, time-tested frameworks and repeatable step-by-step systems I made available to them.
This is just one of the many things you’ll gain access to when you work with me.
The genesis of Define Your Journey was 12 years ago. While I’ve been delivering live workshops and helping people one-to-one for over a decade, I want even more of you to become masters of your own destiny.
So I’ve made the decision to fully embrace serving and supporting you, wherever you are in the world, with the tools, frameworks and experience I’ve developed and used to enable so many others, just like you, to Define their own Journey, and design the life and work that they’re proud of.
As you navigate the changes in your own life, whether they’ve been thrust upon you, or you’re ready to actively make a change through choice – whatever season you’re at in your life and your own development – I’m here to be your guide, advisor and accountability partner – so you don’t have to navigate these changes alone, and can have a clear plan to create your new reality.
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Define Your Journey from your current situation to the future life you intend for yourself, so you get out of worry and uncertainty and into clarity.
It’s time to see and manifest a future where you have the time and financial freedom you desire.
Decide what you’re going to offer to your perfect person, harnessing your skills in a way that you enjoy and have supreme confidence.
Create a step-by-step roadmap to attracting your ideal client, who desperately wants what you have to offer.
Define (Your Journey)
What do you really want from life and work? Dig deep, be honest with yourself, and create a plan to make this your new reality!
Align (Embrace Your Future)
Create your signature offer that's aligned with your lifestyle. Deliver a service that uses your unique skills and abilities.
Attract (Transform Your Life)
Attract and retain your perfect clients. Build your dream (lifestyle) business. Create the freedom and life that you design.
Clarify your vision, map out a proven plan, and execute the strategy to create a business that serves you, your customers and your lifestyle for years to come.
DEFINE: Define Your Journey
– Get clear on where you want to go and what you want your life to look like going forward.
– Explore what’s holding you back and how to overcome these obstacles.
– Assess your current skills and any new skills you need to gain.
🎉 Celebrate taking the first step on the journey to creating a life and business that serves and supports you and your family. 🎉
ALIGN & ATTRACT
Now you're ready for the next stages of our journey together...
The Define Your Journey process involves helping you create the best version of you in the world.
You can’t read the label from inside the bottle, and that’s what my program gives you – the ability to look from outside.
What everyone is saying about Dennis...
He has a unique ability to simplify things, and at the same time be razor sharp. And out of that, he elicits the story and the best way of communicating something.
He listens to the said and unsaid. And more importantly, he gets you to honor for yourself what you want to do and the barriers you need to overcome to achieve it.
He then guides you to put a practical plan in place, that has short, medium and long term benefits.
Thanks Dennis, you've really helped me realize and activate my true potential.
In my experience, it doesn’t work! Authenticity can only come from you.
This is what Define Your Journey and Dennis' coaching will do for you. When you engage with it, you will find your true voice, you will find the truth of who you are and your audience will perceive your authenticity – perceive that your work and offering is coming from the love, the true and beautiful of who you are!
His coaching and process is 5 stars ⭐ for me !!
I'm now far more confident and knowledgeable in overcoming any obstacles that may challenge my business. Dennis has such a contagious, positive and supportive personality that he encourages you to develop confidence in what you're building.
He's an absolute pleasure to work alongside.
I found his approach put the group at ease whilst expecting (and gaining) results. If Dennis were running another workshop, I would certainly attend and advise others to do so.
I took your advice and bettered my presentation and communication skills. I've become a much better, more efficient worker and also a better person.
Finally, thank you for constantly encouraging me to get out of my small American bubble and meet new people. You've really helped me expand my worldview.
The material was presented in an easy to understand linear fashion. all the key elements were covered with scope for added work in one's own time.
I would certainly recommend this workshop to everyone who wants to develop and grow in their practice. It gives knowledge and tools for further learning and encourages to start taking immediate action instead of dreaming to do so. I would like to thank Dennis for this workshop and the knowledge he shared with us.
He is enthusiastic and very knowledgeable.
Not only are they funny and make the class more enjoyable, but they are effective.
Dennis tailored the course content based around what we needed and was relevant to us.
He was patient with our questions, and all round had one of the most wonderful approaches to teaching I have come across.
He has gone above and beyond what is required of him. His list of resources and suggestions have already proved invaluable to me and the development of my business.
It's also helped me realize you're creating solutions for people as opposed to just helping them.
He's a great sounding board for ideas, and is very good at distilling ideas and quickly getting to the crux of where your ideas can work.
He challenges your own perceptions of what's possible, helps you explore possibilities and overcome any barriers you may have in your own mind.
What's great about Dennis is that he doesn't push his ideas on you. He listens to what you want to achieve, then guides you with different options to explore, that's aligned with your own ideas and vision.
Once he gets your vision and what you're trying to achieve, he's really very encouraging and supportive as you sows your new seeds. He puts a bit more wind in your sails and helps you push your idea along.
The most impressive thing about him, is that he's constantly learning new things and willing to share them with you. He's got a big heart, and openly shares the vast amount of knowledge and experience he's gained over the years.
His superpowers are helping you structure your business in a way that best helps you to continue living the life you want. You definitely feel like he's on your side and will lead you in the right direction.
& Social Enterprise Business Owner
It is often difficult to absorb everything in one go, and I think it will be a very valuable bank of resources that I will come back to time and time again as I continue to work in the future.
I would just like to say that I was extremely impressed by the way Dennis managed to impart so much useful and actionable information, so clearly. Excellent!
I have studied at several universities and done lots of night classes, and have rarely come across someone so dedicated, good at what they do and able to explain complex information in a simple way.
The task of teaching students at very different levels of competency is a difficult one, but I think the pace and depth of the class was attuned to all students’ needs very well. I think Dennis did an excellent job.
The content is fantastic, a great mix of practical, theory and very interactive. Dennis' delivery was excellent, He is very skilled at breaking tasks down into manageable chunks and explaining complex information in a simple to understand way.
Dennis is an encouraging and enthusiastic guide, and I have the confidence to build my own business now.
Responses from an anonymous survey
• A good way of practically plotting out where I'm at now and where I want to be.
• It helped me re-think about what I need to do to develop my ideal business.
• Deep thinking.
• Opened my eyes to what I need to do in order to progress towards my goals.
• Making sure I brand myself properly.
• Reminder that I must make sure I do personal creative work.
• I need to be clearer on how I present my skills.
His generosity of spirit means that he over delivers on his promises. I can't recommend him highly enough.
Simultaneously down to earth and inspirational, he unintentionally talked me into believing in myself again.
It couldn't have come at a better time. As I was preparing for my interviews I was listening to this in the background. But as I took in what was said it quickly became to the fore.
Dennis had a clear narrative that was linked together effortlessly in the process of conveying his point to the interviewer. His charisma shone through. It was the way he spoke, the confidence and conviction he has.
I wished I was like that... Then a thought crossed my mind. During my interviews I put myself in his shoes. I simply emulated him. The contents of what I was saying had not changed. How I expressed it, however, was very much shaped by Dennis's style.
The result was that I got multiple job offers, and a higher salary than I was expecting.
Bottom line. Do it like Dennis.
Really simple to get excited about transforming my life and growing my business with a person as enthusiastic and encouraging as Dennis. The course itself is very useful and the structure builds on skills learnt week by week.
Being out of education for a while I was a little worried about joining the class but after the first ten minutes I felt at ease and excited about the weeks ahead. I would thoroughly recommend this course to people of all ages and skills.
Dennis is a great teacher.
No more procrastination. Yeah! Thank you for every second of it.
I really enjoyed how all instructions and information that has been delivered at the workshop has been very clear and easy to understand. the learning environment was comfortable with the teaching of valuable information.
Dennis made sure each and everyone of us understood each information that he was putting across. He was able to give a one to one answer to any questions I had. His teaching method was also beneficial to my learning.
Dennis also helped me speed up the process of me learning new approaches to achieving my goals. This also allowed me to reduce the time period of my short term goals for my business.
Responses from an anonymous survey
• By letting me think a different way about my strengths and goals.
• Not thinking forward one/two years - think and plan shorter term.
• Not to beat myself up about failures.
• Appropriate wording when approaching clients.
• Real reason for self development.
• Knowing my goals and recognizing my achievements.
• Making sure I focus on realizing my potential .
• I need to get clear on what I actually want to do.
• I need a strategy.
• Build extra connections with other people.
I've been featured on 20+ podcast shows
Dennis in conversation
Who am I…
The big why…
A business failure
Embarrassing myself in public
Don’t doubt yourself
Finding your story
It’s time to stop following the crowd and forge your own path with support, accountability and guidance.
One reason its hard to change careers is that we internalize our titles, relying on them to convey our worth and accomplishments to the outside world.
The challenge with those who know you best – friends, family and close colleagues – is that they know what you know.
They can’t think fresh about your choices.
But it doesn't have to be this way.
You can be your authentic self (quirks and all) and find your people who want what only you can offer.
There’s power in walking away from
what no longer serves you.
How will you design the rest of your life and career?
The whole point of building an online business is because you get to choose the work you do, and get to design your dream life.
You get so little time in this life we have, and the days disappear quicker and quicker. You blink and another year has gone, just like that.
It’s so easy to forget how long you’ve been on this planet – and our future is not a given.
Therefore it’s imperative that you make the most of your life – and get into alignment with how you want to live and who you desire to be.
Thinking through the lens of possibility
creates the most solutions.
The Odyssey Plan
developed by Stanford Professors
1
What would life look like in 5 years
if you continued with your current trajectory?
2
What would you do if Plan A didn’t happen and how would you pivot?
3
What would you do if
money and time were no object?
It's time to choose yourself and create your own future. Be the master of your own destiny.
Taking risks is scary, but by taking action (rather than just dreaming about it), every step builds confidence and resilience.
So ask yourself: Can you afford not to take that risk? What’s the long-term cost of of not taking the quantum leap!!
The 5 Freedoms
Dan Sullivan, founder of Strategic Coach is the creator of the 4 Freedoms. He talks about the 4 Freedoms we want and strive for in our life. I've included an additional and important Freedom to his list.
What are the 5 Freedoms that can transform your life, and turn your work/life balance into a life/work balance – so you have the time and Freedom to love your life, and be able to do what you want – when you want, on your terms?
Freedom of Time
- You want to be able to work when you want – and when you don’t want.
- You want Freedom from others’ expectations of when you should be working - you’re trusted to deliver results.
Freedom of Money (Financial Freedom)
- You want to be able to live the life you want on your terms, without being dependent on someone giving you permission, or saying yes, or cutting you a check.
- It gives you the freedom of choice to take your life in any direction you choose.
Freedom of Relationships
- You want to choose who you work with or who you work for. You want control over the people that hire you – your clients.
- You want control over who you want to spend time with. You want to spend it with people whom you appreciate and who appreciate you.
Freedom of Location
- Travel the world or stay in one place – it's your choice.
- Work on a project or not work on a project – it's your decision.
Freedom of Purpose
- Having your working and creative life integrated with your overall life purpose, so you achieve that satisfaction and significance you desire.
- Everything you do is not a job or career, it’s a vehicle for all the different things that relate to your fundamental values and ideals in life.
Live from Freedom and Flow
We want to live from freedom and flow rather than fear.
Having a plan and taking action is how you create that freedom.
Visualization plays an essential role in you reaching your milestones, achieving your intended outcomes and gaining and keeping the freedom you desire in your life.
Are you ready to create a life where you get the freedom to choose what it looks like, and have the power, financial resources, and time to create it?
In order to have the freedom we want in our lives, we need control over our time, priorities, and most importantly,
our results.
By creating an offer that resonates with a specific audience, and knowing your business economics, you have the ultimate control over your business (and, by extension, your life).
What does FREEDOM look like to you?
- What does that look like?
- What would it take?
- Who would you have to become?
- Start that journey right now!
It's time for you to have the financial freedom, time freedom and creative freedom
you're after, by building the life and business that you design.
Choose your own Metamorphosis
- Time Freedom (spend your life doing what you enjoy most)
- Financial Freedom (money is never the reason you don't do something)
- Relationships Freedom (spend time with people you care about most)
- Location Freedom (live anywhere and only work on projects you choose)
- Purpose Freedom (contribute in ways that matter most to you)
Create a new vision and live it.
Your business isn’t actually designed to give you freedom.
It’s designed to give you $$-CASH-$$
It’s what you do with that cash that determines
how you create wealth and freedom.
Your greatest investment is in yourself...
The hardest part of navigating your life and career is knowing what to do next.
You deserve to be happy, fulfilled and love the work you do.
You deserve to live a full, wholesome and successful life that is aligned to who you truly are at your core.
You deserve to be surrounded by people who really ‘get you’ and support you.
So what’s holding you back?
It’s important to design your business with freedom in mind because:
1. You need to make the money.
2. You need the time to be able to enjoy it.
3. You need to be willing to spend it.
Have the confidence to design your business the way you want, according to your very own preferences (and nobody else’s).
It’s time to start building something that truly supports your ideal lifestyle.
- Go from surviving to thriving
- Gain greater clarity and understanding
- Removing obstacles to your objectives
- Transform insight into action
- Create and live the life you want
It's time to transform
In your career, you will find
yourself in 3 pathways:
1
Build – how do I find a work arena that builds on my skills, identity and reputation?
2
Pivot – how do I shift to a new area when the old area is no longer suitable or possible?
3
Leverage – how do I curate my work so that it plays to my strengths without devoting all my time to work?
This all becomes possible when you have the right guide
to support you on your transformational journey.
Let me be your guide, advisor and accountability partner.
Define Your Journey's
Career Freedom Income Calculator
How much would you like to earn
over the next 12 months?
Wherever you are on your life’s journey, the calculator shows you what it takes to achieve your desired monthly and yearly income, when you sell products or offer services.
Explore the myriad of possibilities at your fingertips.
⬇︎ Get your free Income Calculator ⬇︎
At the bottom of the page
Dennis has been guiding and supporting me in my business for the last 5 years, and has always played a pivotal role in helping me work out my next move. He's got a way of thinking outside the box, so even where I think there's a cul-de-sac, he will find or forge a new route open.
He challenges your own perceptions of what's possible, helps you explore possibilities and overcome any barriers you may have in your own mind. What's great about Dennis is that he doesn't push his ideas on you.
He listens to what you want to achieve, then guides you with different options to explore,
that's aligned with your own ideas and vision.
His superpowers are helping you structure your business in a way that best helps you to continue living the life you want. You definitely feel like he's on your side and will lead you in the right direction.
Noble Fox ~ Holistic Body Healer for Elite Athletes & Social Enterprise Business Owner
Define Your Journey takes an holistic 360º approach to life, and how work and earning an income fits in.
The thing is, if you’re not the architect of your own life – if you don’t embrace full responsibility and take full control of your life – somebody else will.
So it’s imperative that you create a business that takes full advantage of your skills and personality, whilst at the same time aligning these with the skills and requirements the market and your ideal audience are looking for and demanding.
It all starts off with the Define Your Journey’s unique self-evaluation framework, that is focused on YOU, and helps you prepare and align your personal and professional intentions.
I designed a framework that take a more self-reflective approach – where it’s about what you want and desire, so you can create and build a business on your terms, that’s designed around the lifestyle you want.
It helps you identify and develop transferable and professional skills relevant to take your life and business to the next level.
By understanding what you really want and what you have to offer, you are better prepared to develop and package your skills and services, related to the services wanted in the marketplace.
The world needs people like you. People gifted with compassion and a desire to make a difference. People who see a problem and create a solution.
Manifest the change you want to see in your own life by taking the first step…
Defining Your Journey in life can be challenging — launching a new service or business can be even harder.
It requires a whole new set of skills and abilities, that you need to incorporate into your personal skill bank.
You need the right guidance, resources and support to enable you to prepare, launch and present your signature offer to the right people.
Magnetic Messaging (ALIGN) is your recipe for success. As well as defining what you’re going to offer, you’ll learn how to use the power of business storytelling to craft the right kind of stories that appeal and attract your ideal clients and customers.
The truth is that business storytelling can be learned like any other skill or technique.
But you need an experienced guide.
Someone to break down the structures of communications and storytelling, into a step-by-step system specifically for your business.
So that you can start using engaging stories in your messaging and marketing that attracts your perfect-fit clients and customers.
Magnetic Messaging is designed to give you the skills and confidence to build a service-based business that works for you, not against you.
Step-by-step guides and frameworks help you create the foundation for a lucrative business, and enable you to serve your clients at the highest level.
You'll be seen as the go-to expert, as you position your services as an investment in your client's business growth.
Your future self is determined by the thoughts you have and the actions you take in the here and now. Don't waste anymore time. Choose yourself. Take action. Be the architect of your own life.
The Future You...
You have knowledge, skills and experience that is highly valued (by the right people).
If you’re in your 40’s, 50’s or 60’s – then realize that your age is not a barrier but an asset. You can leverage your current skills and years of experience to create a lucrative service based business.
By enhancing your current skills in the right way, with a clear focus and intention, you have the knowledge and experience to be able to start and thrive in any industry you choose.
With a clear plan, the right training and taking action, you’ll have the knowledge and mindset to skyrocket your revenue in less than 99 days. You’ll be well on your way to building a business and lifestyle that you design.
If it’s time for change, and you’re stuck with what to do next, then what better way to take advantage of your industry skills, passions and life experiences.
Give yourself the springboard and momentum you need, to make the next 12 months of your life not just evolutionary – but revolutionary.
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What do you want the next 12 months to look like…
Take control of your own life and income and build a life that you truly want.
Define and lead the business relationship.
Become the go-to person in your chosen field.
Take care of yourself and your family without having to sacrifice time away from your loved ones.
Create a profitable business that doesn’t require you to work 24/7.
Become the most talked-about person, with your clients being your biggest evangelists.
Build a sustainable business, where you can work from anywhere.
Position yourself as an indispensable problem solver instead of a generalist.
Be in full control of your future.
50–75% of your skills are transferable
A Portfolio Career
What is a Portfolio Career?
A Portfolio Career is a career or work life that is not reliant on just one single source of income. You focus on generating income from several different income streams and several different sources. This is how you diversify your risk.
- Most professionals only have one job, one employer, they just have one income source.
- If you're a professional who's 35+ you actually have way more options for career change than those much younger and less experienced than you.
- Career change is about both the risk, but it's also about opportunity.
- But staying stuck in a career or job you don't enjoy is even riskier.
- However, it doesn't have to be this way.
The solution...
Choosing a Portfolio Career approach. This makes your career and life change a realistic option for you.
This is how you can part or fully finance a life reboot and career change.
- Portfolio Careers are a great option if you have many passions, many interests, and there are a lot of things you want to do in your life and career.
- It's also great for creatives who want to do several things and might not be able to make an entire living from one thing.
- A Portfolio Career approach can be especially useful when it comes to addressing the money and cashflow piece for that transitional stage of your life change, career change or starting your own business.
Look for customers, not bosses
If you're currently an employee, don't get stuck in that employee mindset. It's time to start diversifying your risk between several different income sources versus just being reliant on one employer, one job, or one single source of income.
A Portfolio Career approach combines several income sources, which also includes doing highly skilled professional work that pays well. So with your professional experience, you already have loads of in-demand skills and experience to offer and get paid well for. This makes it a perfect fit for you.
I'm not talking about the gig economy here.
We're talking about a grown-up portfolio career economy.
You can continue to make money throughout your transition as well as also increasingly making more money from your new career or business.
So instead of what you currently do, you take those skillsets that you worked so hard to develop over the many years, to several other places to make them finance your transition as much as possible.
This is where you, as a seasoned professional actually have way more options of financing your career change than those who are much younger than you, who don't have those valuable skills and experience to offer, in return for good pay.
This often includes looking for and landing part-time contracts, longer term contracts or assignments with a variety of clients in your current professional industry.
It's time to take your highly valuable skillsets and go elsewhere to partly of fully finance your transition.
Your professional skills might not be what you want to use in your new career or new business.
Therefore, this is only for a temporary period of time, where you use those skills to build up the new career, the new business, the money source, the new life you desire.
- You already have a wealth of experience, and wealth of skills that make you perfect for adopting the Portfolio Career approach right now, and financing your career transition in the process.
- Use your current expertise as a launch pad for your new career, for your new business, for cash flow.
- Choose to look for clients, not bosses, whether that's via short, part-term, longer-term contracts, assignments, fractional roles, or other side projects, and other income sources.
🔥 You're not too old.
🔥 It's not too late.
🔥 You are perfectly positioned right now to diversify your career portfolio and develop multiple streams of income.
Blue Pill... or Red Pill... you choose...
- You can choose Groundhog Day of being stuck in that job or situation that no longer serves you (or you hate) with nothing else lined up.
- Or you can choose to future-proof yourself by adopting a Career Portfolio approach, which gives you way more optionality and possibility.
Choose to become the CEO of your own life and career.
Define ➪ Align ➪ Attract
Here's how can we can work together...
90 DAY
ROADMAPPING SESSION
On the call we’ll work together to help you get clarity on what you want, and how you’ll get there.
We’ll look at:
– Where are you at right now?
– What are your hard skills?
– What’s your dream outcome?
– What’s stopping you get there?
Then we’ll map out a plan of action for your next 90 days, that gets you closer to your dream outcome sooner rather than later.
DEFINE YOUR JOURNEY
SELF-DIRECTED PROGRAM
For those of you who prefer the guided, yet self-directed approach to transformation, I’ve made Define Your Journey accessible to you too!
Apply this unique framework into your life to define and determine where you are now, what you want to achieve and how you’re going to get there.
Go deep into yourself to find your true calling – challenge yourself and your own thought processes – and come out on the other side clear on what you want and why.
A powerful program that includes everything you need to create a mindful and actionable process to realize the life and work you desire.
MAGNETIC MESSAGING
ACCELERATOR
Magnetic Messaging is your key to unlock the business and freedom that you desire.
You’ll get crystal clear on the problem you solve, who your ideal clients are, and create the right messaging that attracts your perfect-fit customers and clients.
You’ll create your signature offering, with a step-by-step approach to delivering consistent results.
You’ll decide how much you’ll charge, what are your deliverables and how you work with clients.
You’ll be the one defining and leading the business relationship.
It's time to choose yourself and create your own future.
Be the master of your own destiny.
Dennis gets to the heart of whatever is actually blocking something from happening really, really quickly.
He has a unique ability to simplify things, and at the same time be razor sharp. And out of that, he elicits the story and the best way of communicating something. He listens to the said and unsaid. And more importantly, he gets you to honor for yourself what you want to do and the barriers you need to overcome to achieve it.
He then guides you to put a practical plan in place, that has short, medium and long term benefits.
Thanks Dennis, you've really helped me realize and activate my true potential.
Suzanne Alleyne ~ Founder of Neurology of Power™
Change starts with a single step...
Are you ready to take action?
Schedule a no-cost call to learn if I’m the right person to help you make the difference only you can make.
Let’s talk about you and the life you want to create, and let me help you create a clear vision that you want to turn into your new reality.
Book a Call
It's time to embrace a new way of living and working
“Freedom from a boss, time constraints, and location constraints.
And freedom to pursue my own wealth (financial, health, personal) and not someone else’s.”
- The last 4 years has forced a massive paradigm shift in the way we think about work.
- What’s more significant is that it’s made us stop and think about whether we were truly happy with our current life situation and the potential future it holds.
- With change comes reflection, and for many, that meant realizing they weren’t happy with their careers.
86% feel their career has stalled during the last 18 months
80% do not think their current employer offers growth opportunities
54% fear they don’t have the skills needed to succeed in the new normal
- Millions have chosen to navigate their own professional paths and take control of their destinies. And more are refusing to go back to the way things were.
- They’ve placed more value on their time, productivity, health, family, and overall happiness.
- They span all age groups, industries and channels.
The Portfolio Collective
92% are willing to change industries for the right role
72% say the last 18 months has caused them to rethink their skill sets
66% believe there are new job opportunities for them
44% of women seek becoming a solopreneur
42% of men focus on building a small business
What does your future look like?
It's estimated that 3.071 million voluntary quit their job in the US in September 2024
Trading Economics
There were 72,821 job cuts in September 2024 - that's 53% higher than a year earlier
Challenger, Gray & Christmas, Inc
Enhance your skills to future-proof your career
- Many see running their own business or service as their ticket to financial and professional self-determination.
- They want to achieve financial freedom and independence on their own terms.
- They want the ability to control their careers, how much they work, and for whom.
- They are disowning the traditional pathways to success and building an entirely new model for professional work.
- Many simply want more control. Control over their schedules, hours worked, location, and type of work. And they want to be the primary beneficiaries of their effort.
The Tilt, Benchmark Research
90% want to achieve “financial freedom on their own terms”
85% who are self employed say they enjoy their work
82% value their independence
80% value flexible working hours
70% want to learn more about how to grow their audience
- The largest and most financially successful cohort in the study were Gen X (40%), now in their 40s and 50s
- Followed closely by Millennials (35%) from their 30s-40s
- Then Boomers (20%) who are 60+
Benefits of being in control of your own destiny
Independence
Pursue my passion(s)
Flexible working hours
Enjoy my working hours
Challenge myself
Choose where I live
Earn more than at a traditional job
More time with my family & friends
More time to pursue my hobbies
Prove myself to myself
The Tilt, Benchmark Research
The key is to have a skill stack that makes you holistic.
With your life experiences,
you already have a combination of different talents and skills to advance into your future.
This gives you the ability to choose virtually any path you desire for YOUR LIFE.
You may be standing at a crossroads right now...
The green line leads to extraordinary success, freedom on your terms,
and the time to experience life and enjoy it with your loved ones.
Your business thrives with clarity, purpose and effortless action!
The red line risks stagnation, uncertainty, instability, feeling stuck and getting left behind.
In your career, you will find
yourself in 3 pathways:
1
Build – how do I find a work arena that builds on my skills, identity and reputation?
2
Pivot – how do I shift to a new area when the old area is no longer suitable or possible?
3
Leverage – how do I curate my work so that it plays to my strengths without devoting all my time to work?
You now have 2 choices…
You have to decide if you’re willing to make the change in your own life.
Think of where you could be 6 months from now…
…or you do nothing and stay right where you are today.
Don’t waste another year…
It’s time to quit dreaming and start doing.
It’s time to create a business that gives you freedom.
A decision is a commitment. It’s also intentional.
When you’re intentional about deciding exactly what you want, more often than not, you achieve it or make significant progress.
Stopping doing things is part and parcel of creating space for a new vision to emerge.
You want to feel like you’re doing work that’s aligned to the very core of who you are…
Are you ready to turn your vision into reality?
Your life belongs to you. And it’s happening now. It’s time to own your strengths so that you can be, do and have whatever you want.
You’re not alone. I’m here to be your guide for what’s next in your life.
Let’s talk about you and the life you want to create.
How do you want to live your future?
Say this to yourself right now:
"What if I committed 100% — no exceptions, no excuses —
to take consistent action towards the life I've been dreaming about?"
What We Want is Freedom
The FREEDOM to do the kinds of things you want to do, without having to worry about the money.
The FREEDOM to support your family in a way that you’re all comfortable.
The FREEDOM to make decisions that stem from your values, not dictated by financial pressure.
Create the type of life and work you’ve always wanted.
One you can be proud of!!
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How much would you like to earn over the next 12 months?
Define Your Journey's
Career Freedom Income Calculator
Whether you sell products or offer services (or intend to), get access to 2 calculators in one. They show you what it takes to achieve your desired monthly and yearly income.
Explore how different approaches to packaging your products and services can have a seriously positive impact on how much you can earn.
You’ll probably find that you need a lot less clients and customers that you think.
It's time to:
Re-Invent
Re-Imagine
Re-Ignite
Wherever you are on your life’s journey, the calculator shows you the light at the end of the tunnel – and that tunnel may be much shorter than you think. It’s time to envision the myriad of possibilities at your fingertips.