With everything that’s happened over the past few years, it’s more important than ever to be in control of how you create your income and how you live your life.
Rumi
Where you gather information. Often unintentional, it’s something that will ultimately lead you to an unexpected new role.
When you’re disconnecting from your previous identity but haven’t figured out the new one.
Pulls you out of your routine, allowing all of your previous ideas and experiences to join together.
Completing the pivot to your new identity.
We tend to focus on just the first and last steps of reinvention, conveniently ignoring the messy struggle in the middle.
Stephen Fry
Chris Guillebeau
Buddha
What would life be like if I could overcome my problems?
You've probably been sold a version of success
that isn't actually yours.
Don't do it alone. If you're looking for a way to make concrete changes in your life, I’m here to guide, support and assist you on your journey.
Are you ready to Find your Freedom?
With a Post Graduate in Academic Practice in Art, Communication & Design, I’m also a fellow of Advance HE (FHEA).
FHEA is a globally recognized Fellowship award which champions teaching excellence. The award is given to experienced professionals, who have demonstrated their expertise and ability to deliver a practical approach to high quality learning, that’s focused on enhancing the learning experience.
This award endorses my practice, impact and leadership of teaching and learning.
Deepak Chopra
I worked in the film & TV industry for over 30 years (I know, I don’t look old enough – right 🙂 ). During that time I worked on a variety of projects around the world (here comes the name drops) – including top brands like Diesel, L’Oréal and Red Bull. As well as for musical artists like Common, The Marley’s (a big concert in Florida featuring the whole family and commemorating the life of Bob Marley), Public Enemy, Red Hot Chilli Peppers and more. (end name drops!!)
I’ve been training the next generations of storytellers and filmmakers at BA/MA level at international film schools for well over a decade, and to fellow professionals from around the world for over 20 years.
As a consultant, I’ve worked on numerous video projects for small and large companies (including the Discovery Channel), helping them develop their video strategy and build their audience. I’ve also held numerous workshops for business owners and professionals who want to communicate authentically and effectively.
I spent 7 years teaching 1000+ solo and small business owners how to build an online presence and sell their products and services – this gave me an insight and real understanding of the struggles they really face, and what solutions can aid them in their journey of building a business that works for their life.
In 2006 I was awarded a DTI government grant for my innovative approach to online video distribution. I created a short film platform for independent filmmakers to sell their films, and build an audience, who watched them on their mobile phones. This was before the smartphone era (before the iPhone existed – yes there was a world before iPhones) and what we take for granted today. This led to me speaking on panels and delivering workshops at many international film festivals
(including The Cannes Film Festival).
This is just a snapshot of what I’ve done over the years, so I know what it’s like to make changes and live through them. The most recent change for me, is having to support ageing parents with health issues. Something I never expected, which now plays a bigger part in my life.
Over the past 5 years, I’ve been training, coaching and guiding business owners how to use the power of business storytelling effectively in their business, to communicate their value and sell more.
I helped them get crystal clear on the problem they solve and who their perfect-fit clients are. This led to them get in front of their ideal clients and customers more often, booking more calls and selling more of their products and services.
They were able to market and sell their services with more confidence and conviction, as they incorporated the proven, time-tested frameworks and repeatable step-by-step systems I made available to them.
This is just one of the many things you’ll gain access to when you work with me.
The genesis of Define Your Journey was 12 years ago. While I’ve been delivering live workshops and helping people one-to-one for over a decade, I want even more of you to become masters of your own destiny.
So I’ve made the decision to fully embrace serving and supporting you, wherever you are in the world, with the tools, frameworks and experience I’ve developed and used to enable so many others, just like you, to Define their own Journey, and design the life and work that they’re proud of.
As you navigate the changes in your own life, whether they’ve been thrust upon you, or you’re ready to actively make a change through choice – whatever season you’re at in your life and your own development – I’m here to be your guide, advisor and accountability partner – so you don’t have to navigate these changes alone, and can have a clear plan to create your new reality.
Define Your Journey from your current situation to the future life you intend for yourself, so you get out of worry and uncertainty and into clarity.
It’s time to see and manifest a future where you have the time and financial freedom you desire.
Decide what you’re going to offer to your perfect person, harnessing your skills in a way that you enjoy and have supreme confidence.
Create a step-by-step roadmap to attracting your ideal client, who desperately wants what you have to offer.
What do you really want from life and work? Dig deep, be honest with yourself, and create a plan to make this your new reality!
Create your signature offer that's aligned with your lifestyle. Deliver a service that uses your unique skills and abilities.
Attract and retain your perfect clients. Build your dream (lifestyle) business. Create the freedom and life that you design.
Clarify your vision, map out a proven plan, and execute the strategy to create a business that serves you, your customers and your lifestyle for years to come.
George Bernard Shaw
– Get clear on where you want to go and what you want your life to look like going forward.
– Explore what’s holding you back and how to overcome these obstacles.
– Assess your current skills and any new skills you need to gain.
Now you're ready for the next stages of our journey together...
The Define Your Journey process involves helping you create the best version of you in the world.
You can’t read the label from inside the bottle, and that’s what my program gives you – the ability to look from outside.
It’s time to stop following the crowd and forge your own path with support, accountability and guidance.
One reason its hard to change careers is that we internalize our titles, relying on them to convey our worth and accomplishments to the outside world.
The challenge with those who know you best – friends, family and close colleagues – is that they know what you know.
They can’t think fresh about your choices.
Bruce Lee
You can be your authentic self (quirks and all) and find your people who want what only you can offer.
The whole point of building an online business is because you get to choose the work you do, and get to design your dream life.
You get so little time in this life we have, and the days disappear quicker and quicker. You blink and another year has gone, just like that.
It’s so easy to forget how long you’ve been on this planet – and our future is not a given.
Therefore it’s imperative that you make the most of your life – and get into alignment with how you want to live and who you desire to be.
developed by Stanford Professors
What would life look like in 5 years
if you continued with your current trajectory?
What would you do if Plan A didn’t happen and how would you pivot?
What would you do if
money and time were no object?
Taking risks is scary, but by taking action (rather than just dreaming about it), every step builds confidence and resilience.
So ask yourself: Can you afford not to take that risk? What’s the long-term cost of of not taking the quantum leap!!
Stephen Covey
Karla Saaranen ~ Shantaram
Your business isn’t actually designed to give you freedom.
It’s designed to give you $$-CASH-$$
It’s what you do with that cash that determines
how you create wealth and freedom.
The hardest part of navigating your life and career is knowing what to do next.
You deserve to be happy, fulfilled and love the work you do.
You deserve to live a full, wholesome and successful life that is aligned to who you truly are at your core.
You deserve to be surrounded by people who really ‘get you’ and support you.
So what’s holding you back?
Ayana Elizabeth Johnson
It’s important to design your business with freedom in mind because:
1. You need to make the money.
2. You need the time to be able to enjoy it.
3. You need to be willing to spend it.
Have the confidence to design your business the way you want, according to your very own preferences (and nobody else’s).
It’s time to start building something that truly supports your ideal lifestyle.
Build – how do I find a work arena that builds on my skills, identity and reputation?
Pivot – how do I shift to a new area when the old area is no longer suitable or possible?
Leverage – how do I curate my work so that it plays to my strengths without devoting all my time to work?
Lao Tzu
Wherever you are on your life’s journey, the calculator shows you what it takes to achieve your desired monthly and yearly income, when you sell products or offer services.
Explore the myriad of possibilities at your fingertips.
Define Your Journey takes an holistic 360º approach to life, and how work and earning an income fits in.
The thing is, if you’re not the architect of your own life – if you don’t embrace full responsibility and take full control of your life – somebody else will.
So it’s imperative that you create a business that takes full advantage of your skills and personality, whilst at the same time aligning these with the skills and requirements the market and your ideal audience are looking for and demanding.
It all starts off with the Define Your Journey’s unique self-evaluation framework, that is focused on YOU, and helps you prepare and align your personal and professional intentions.
Howard Thurman
I designed a framework that take a more self-reflective approach – where it’s about what you want and desire, so you can create and build a business on your terms, that’s designed around the lifestyle you want.
It helps you identify and develop transferable and professional skills relevant to take your life and business to the next level.
By understanding what you really want and what you have to offer, you are better prepared to develop and package your skills and services, related to the services wanted in the marketplace.
The world needs people like you. People gifted with compassion and a desire to make a difference. People who see a problem and create a solution.
Manifest the change you want to see in your own life by taking the first step…
Defining Your Journey in life can be challenging — launching a new service or business can be even harder.
It requires a whole new set of skills and abilities, that you need to incorporate into your personal skill bank.
You need the right guidance, resources and support to enable you to prepare, launch and present your signature offer to the right people.
Magnetic Messaging Accelerator (ALIGN) is your recipe for success. As well as defining what you’re going to offer, you’ll learn how to use the power of business storytelling to craft the right kind of stories that appeal and attract your ideal clients and customers.
The truth is that business storytelling can be learned like any other skill or technique.
But you need an experienced guide.
Someone to break down the structures of communications and storytelling, into a step-by-step system specifically for your business.
So that you can start using engaging stories in your messaging and marketing that attracts your perfect-fit clients and customers.
Deepak Chopra
Magnetic Messaging Accelerator is designed to give you the skills and confidence to build a service-based business that works for you, not against you.
Step-by-step guides and frameworks help you create the foundation for a lucrative business, and enable you to serve your clients at the highest level.
You'll be seen as the go-to expert, as you position your services as an investment in your client's business growth.
Paulo Coelho ~ The Alchemist
You have knowledge, skills and experience that is highly valued (by the right people).
If you’re in your 40’s, 50’s or 60’s – then realize that your age is not a barrier but an asset. You can leverage your current skills and years of experience to create a lucrative service based business.
By enhancing your current skills in the right way, with a clear focus and intention, you have the knowledge and experience to be able to start and thrive in any industry you choose.
With a clear plan, the right training and taking action, you’ll have the knowledge and mindset to skyrocket your revenue in less than 99 days. You’ll be well on your way to building a business and lifestyle that you design.
If it’s time for change, and you’re stuck with what to do next, then what better way to take advantage of your industry skills, passions and life experiences.
Give yourself the springboard and momentum you need, to make the next 12 months of your life not just evolutionary – but revolutionary.
Walter White (Breaking Bad)
Charles Handy
Social Philospher
Charles Handy
Social Philospher
Morpheus (The Matrix)
90 DAY
ROADMAPPING SESSION
On the call we’ll work together to help you get clarity on what you want, and how you’ll get there.
We’ll look at:
– Where are you at right now?
– What are your hard skills?
– What’s your dream outcome?
– What’s stopping you get there?
Then we’ll map out a plan of action for your next 90 days, that gets you closer to your dream outcome sooner rather than later.
Lucky Luciano (Boardwalk Empire)
DEFINE YOUR JOURNEY
SELF-DIRECTED PROGRAM
For those of you who prefer the guided, yet self-directed approach to transformation, I’ve made Define Your Journey accessible to you too!
Apply this unique framework into your life to define and determine where you are now, what you want to achieve and how you’re going to get there.
Go deep into yourself to find your true calling – challenge yourself and your own thought processes – and come out on the other side clear on what you want and why.
A powerful program that includes everything you need to create a mindful and actionable process to realize the life and work you desire.
MAGNETIC MESSAGING
ACCELERATOR
The Accelerator is your key to unlock the business and freedom that you desire.
You’ll get crystal clear on the problem you solve, who your ideal clients are, and create the right messaging that attracts your perfect-fit customers and clients.
You’ll create your signature offering, with a step-by-step approach to delivering consistent results.
You’ll decide how much you’ll charge, what are your deliverables and how you work with clients.
You’ll be the one defining and leading the business relationship.
Are you ready to take action?
Schedule a no-cost discovery call to learn if I’m the right person to help you make the difference only you can make.
Let’s talk about you and the life you want to create, and let me help you create a clear vision that you want to turn into your new reality.
Jaiya John
Steven Pressfield