With everything that’s happened over the past few of years, it’s more important than ever to be in control of how you create your income. This starts by offering an in-demand service, positioning yourself as the expert and having all the resources you need at your fingertips.
You’ll position yourself as the the go-to expert in your chosen field and only work with your perfect clients.
You’ll enable them to use the power of business storytelling to attract their ideal audience, grow their business and sell their products and services.
Become a Certified "Magnetic Business Storyteller"
If you’re looking to build a sustainable business in less than 90 days without the hustle and grind – you’ve come to the right place!!
Only 72 spots available (9% chance of success)
Artists are
3.6 times more likely to be self-employed
The goal of the Magnetic Business Storytelling Program is to enable you to remove the feast and famine cycle of freelance and project based work and give you a real skill that helps you earn the type of income you crave.
With so much uncertainty in the industry right now (more projects but smaller budgets OR less projects and more competition) you’re able to take your love of storytelling and use it’s power to help other businesses grow, while you make more money, and increase the impact you have on the world.
The 90 day Accelerator Intensive and 12 month support and mentorship Program is NOT a course.
It’s an implementation program.
Our system and curriculum is your secret sauce to growing a successful in-demand service business.
It removes the guesswork, overthinking or feeling like an imposter.
It gives you the courage to take action, and the conviction to know the true value you offer.
You’ll communicate with confidence and clarity, giving your clients supreme confidence in your abilities.
The included storytelling-based marketing platform is your go-to for all your communication needs.
With an extensive and actionable library of proven frameworks, words that convert and processes to take your clients through, you have everything you need at your fingertips.
So you can attend every client meeting with confidence as you lead the conversation. Because they’re in desperate need for the skills you bring to the table.
If you’ve felt stuck wondering how to take your business or career to the next level, then this is the opportunity you’ve been waiting for.
One of the most important — and difficult — skills for entrepreneurs, coaches, course creators, and creative professionals to master, is the ability to connect with and move an audience.
“Why can’t I just focus on what I enjoy and do best?”
This is what so many think and feel when they realize that marketing is the life-blood of their business and what drives sales.
Business storytelling is the most ethical, effective and natural ways to connect with an audience on an emotional level, whilst at the same time move them to action.
By creating strategic partnerships with other business owners, you can help them realize their dreams. And at the same time realize your own dreams.
You can be that guiding light for all the businesses, freelancers and professionals who don’t have the skills needed to take their business to the next level.
Magnetic Business Storytelling is a complete ecosystem for becoming a successful business storytelling service provider.
Today more than ever, business storytellers have become the new breed of marketers.
If you’re 40+ your age is not a barrier but an asset. You can leverage your current skills and years of experience to create a lucrative service based business.
You have the knowledge and experience to be the perfect business storytelling service provider for any industry you choose.
If it’s time for change, and you’re stuck with what to do next, then what better way to take advantage of your passion for storytelling!!
The Magnetic Business Storytelling Certified Program is your key to unlock the business and freedom that you desire.
Give yourself the springboard and momentum you need, to make the next 12 months of your life revolutionary.
When you complete all stages of the 90 day intensive (and build your portfolio in the process) you get a verified digital certificate. This shows your expertise and credentials as an Audience Magnet and Magnetic Business Storyteller.
Use this to attract your perfect-fit clients for the 12 month duration of the program, as you continue to be part of the MBS community. Your certificate can also be shared and promoted on LinkedIn and other social networks.
Dennis Morrison – Creator of the MBS Program
Your Guide + Advisor
Dennis’ experience as a film & video professional and educator, puts him in the perfect position to guide you on your journey to becoming a Business Storyteller service-provider.
He’s a fellow of Advance HE (FHEA), a globally recognized Fellowship award which champions teaching excellence. The award is given to experienced professionals, who have demonstrated their expertise and ability to deliver a practical approach to high quality learning, that’s focused on enhancing the learning experience.
This award endorses his practice, impact and leadership of teaching and learning.
Find out more about Dennis further down the page.
The MBS 90 day Intensive Accelerator and continuing 12 month Program, is a unique hybrid of coaching, education, training, mentorship, accountability and implementation. This is encompassed with a community-based support network.
It’s designed to give you the skills and confidence to be a business storytelling professional. You’ll build a service-based business in high-demand by your perfect-fit clients. Because they see you as the go-to expert. You’ll become the best investment your clients make in their business.
With a clear plan, the right training and taking action, you’ll have the knowledge and mindset to skyrocket your revenue in 90 days. You’ll be well on your way to building a business and life that you design.
Learn with
a cohort
of Peers
Active Learning
NOT
Passive Watching
A 90 day implementation intensive inside a 12 month program. Step-by-step guides and frameworks help you create a lucrative business, and serve your clients at the highest level.
Become a
specialist and
charge higher fees
Cohort-based learning is a collaborative learning approach where you go through the program together. With a structured program that guides you step-by-step, you’ll keep each other motivated as you all advance through the program.
You’ll have shared accountability as you build your business storytelling muscles. Plus, you’ll support each other’s ideas and give each other feedback whilst you grow your marketing and sales skills.
It’s the best way to expand your experiences, be exposed to different perspectives, and learn from other members. Nothing beats going on such a transformational journey together.
It’s time to build a thriving, sustainable business storytelling empire that grows 📈 month after month.
With the global impact hitting all businesses, and with the increase of global competition, it’s becoming harder for businesses to get noticed, and grow their business.
– Local businesses are struggling due to online competition
– Online businesses are struggling to get noticed
Many business owners, professionals and personal brands aren't crystal clear on the problem they solve and for whom!
On top of everything else they have to do in their business, most don't know where to begin or how to focus their efforts when it comes to marketing their product or service.
This is where you come to the rescue. Use the power of business storytelling to help businesses get in front of their ideal clients and customers, book more calls and sell their products and services. You become their go-to sales and marketing partner, while they focus their time and energy on their zone of genius. A partnership made in heaven!
With more and more coaches selling coaching programs to others who want to be coaches, there’s a massive market of coaches offering services but not really making any sales. They may have learnt how to be a great coach, but they didn’t realize that part of the deal was to also do the marketing to attract their perfect-fit clients.
This is where most coaches get overwhelmed and start to lose their confidence. They’re not getting in front of their ideal clients, so they’re not making the sales they need each month.
They didn’t choose to become a coach to spend a lot of their time and energy marketing their services. But without sales, they have no coaching business. They want someone else to do that for them so they can put all of their time and energy helping their clients.
This is where you come to the rescue. Use the power of business storytelling to help coaches get in front of their ideal clients, book more calls and close more sales. You become their go-to sales and marketing partner, while they focus their time and energy on their zone of genius. A partnership made in heaven!
The US and European markets account for more than 70% of the current global online learning industry.
There's so many people creating online courses. And even more people creating courses that teach people how to create courses. The reality is, many struggle to attract their ideal audience and make consistent sales.
They’re sold the dream of – all you need to do is create a course to have a successful business – only to realize that without effective marketing and sales, they’re not making nearly enough sales and are struggling to make a profit. And most of them hate the sales and marketing side of things.
This is where you come to the rescue. When you use the power of business storytelling, you help course creators attract their ideal audience and make more sales. You become their go-to sales and marketing partner, while they focus their time and energy on their zone of genius. A partnership made in heaven!
Stories are remembered up to 22 times more than facts alone ~ Jennifer Aaker ~
Results from a search for ‘coaches’ on LinkedIn in 2020 ~ Laura Roeder ~
Value of the E-learning Industry in 2021 ~ Global Marketing Insights ~
90 DAY INTENSIVE
BUSINESS ACCELERATOR
12 MONTHS OF
BUSINESS MENTORSHIP
BUSINESS STORYTELLING MARKETING PLATFORM
INTIMATE COMMUNITY
CERTIFICATION PROGRAM
ACCOUNTABILITY GROUPS
PROVEN AND TIME-TESTED FRAMEWORKS
STEP BY STEP PROCESSES AT YOUR FINGERTIPS
PAYMENT PLANS
AVAILABLE
Magnetic Business Storytelling is NOT like any other program you’ve experienced.
Between the 90 day Implementation Accelerator, the “plug and play” frameworks and tools, strategy calls, mastermind community and continued mentorship for 12 months, there’s nothing else like it.
This is the place to be if you’re ready to build and grow your new business storytelling service!
The Magnetic Business Storytelling Program is designed to give you a money-making skill, and transform you into a high-earner.
You have knowledge, skills and experience that is highly valued (by the right people).
By enhancing your current skills in the right way, with a clear focus and intention on becoming a business storyteller, you can turn it into a financial freedom machine.
Say goodbye to the feast and famine cycle of freelancing, going from project to project, waiting for the next paying gig.
Say goodbye to working another job to help pay the bills. A job that takes your energy and motivation away from your real passion.
There are 1000’s of businesses struggling to get their message out in the world – to be heard – to be seen. It’s just not their forte… but it is yours – if you choose to look at what you can do in a different light.
It's the place to be if you want to build a business that grows as you grow.
It's the place to be to learn how to sell your services to clients that, before you met, didn't know they needed you.
It's the place to be to learn how to get clients you’re excited about and to help them get results.
By becoming a business storytelling specialist:
Proven, time-tested frameworks and repeatable systems at your fingertips.
The MBS Program and the Audience Magnet Business Storytelling Platform.
Attract and retain your perfect clients. Build your dream business. Create the freedom and life that you design.
Magnetic Business Storytelling is not a “Do It Yourself” program, it’s a “Done With You” program. It’s also not a training program – it’s an implementation program.
While training programs can equip you with know-how, only implementation gets the systems inside Magnetic Business Storytelling embedded into your business, so you get tangible results.
60-85% of your skills are transferable
Dennis Morrison originated as a filmmaker, is an entrepreneurial creative and founder of Audience Magnet.
He’s an ideas and solutions catalyst, business storytelling consultant and storymarketing strategist.
Audience Magnet trains film, tv and video professionals how to offer Business Storytelling as a Service, and gives them the tools and resources to consistently craft stories that lead to a sale. They'll be seen as one of the most valuable assets in their clients business.
There are two types of stories. Approachability stories and authority stories.
You have to learn how to become a master of both if you want to be great at affecting your audience in a way that moves them into action.
It’s becoming harder and harder to stand out. I’ve learned that telling a brand story that is intentionally developed, is an easy way to find success and connect with your audience. The challenge is to create interesting unique stories to generate buzz. Instead of always aiming to sell something, you should aim to teach while telling a story. This positions you as a leader in the space and the people you’re trying to connect with will be more willing to buy.
We're wired for story. In a culture of scarcity and perfectionism, there's a surprisingly simple reason we want to own, integrate, and share our stories of struggle. We do this because we feel the most alive when we're connecting with others and being brave with our stories - it's in our biology.
A lot of us spend so much time and energy trying to shove our stuff down other people’s throats and trying to get people to pay attention to what we’re creating. Don’t lead with the product. Lead with the story. Be yourself, and sell yourself and all that you are, all the weirdness and quirkiness and strange stories. That’s what’s going to make it rich and powerful and attractive. People are very attracted to people out here telling the truth, being their honest, vulnerable selves. What’s your story?
We love buying things, we love solving our problems but we hate being marketed too. If you want to get your message fully heard, you need to find a way to get their guard down, so they’re actually going to listen to what you have to say. The way to do that is through storytelling. You’re not here to say, “this is why you’re wrong.” You say, “this is why I see where and why you might have gotten confused. Here’s the truth and here’s what you need to move forward.” You’re there to guide them and be that guiding light.
If all you're doing is marketing, you're doing it wrong. Storytelling works because you're sharing a memory, or a lesson, or you're inspiring someone with your own story. Rather than just selling, you're giving something of value. Storytelling offers the opportunity to talk with your audience, not at them. People can't help but want to be a part of your story, and that's how marketing can happen the natural way.
It starts with your story. That’s your anchor. Who am I? What have I overcome. What have I done? Own that. Then ask yourself who can benefit from this story. There is someone right now who is just like you who can benefit from where you’ve been. Then ask yourself, how can I speak my truth and tell my story to meet them where they are and take them higher. Diversity is currency today.
Your differences are your magic.
The truth is that business storytelling can be learned like any other skill or technique.
But you need an experienced guide.
Someone to break down the structures of communications and storytelling, into a step-by-step system specifically for business.
So that you can start using them immediately with your clients.
Working as a video producer for 6 years, I was looking to build a Video Marketing Agency. Dennis really helped me gain clarity and insight on setting measurable goals at the beginning, and helped me to identify the best route possible to bring my idea to life. I learnt so much from his genuine business and entrepreneurship experience. I'm now far more confident and knowledgeable in overcoming any obstacles that may challenge my business. Dennis has such a contagious, positive and supportive personality that he encourages you to develop confidence in what you're building. He’s an absolute pleasure to work alongside.
Dennis has extensive industry knowledge in digital business. I have worked with him a number of times over the years and every time anything pivotal has occurred on my entrepreneur journey it has been under his guidance. His generosity of spirit means that he over delivers on his promises.
I cant recommend him highly enough.
I have learned a new skill, gained confidence and created future opportunities. Dennis is one of the most skilled facilitators I have met. He has been able to deliver a learning solution to a very mixed ability class, creating motivation and enthusiasm from all the delegates. I liked that we had ownership for our own learning and research, and the pace was perfect. The content is fantastic, a great mix of practical, theory and very interactive. Dennis' delivery was excellent, he is very skilled at breaking tasks down into manageable chunks and explaining complex information in a simple to understand way.
I most definitely benefited from taking this workshop, I really enjoyed the mixture of video examples and inspirational teaching. Thoroughly motivating! Really happy about the resources we can look at following the class, it is often difficult to absorb everything in one go, and I think it will be a very valuable bank of resources that I will come back to time and time again as I continue to work in the future.
I had always struggled finding a way to connect to my audience in a way that truly represented who I really am. I had taken several courses and programs trying to find my own voice, but none of those courses moved me into my authenticity. Reason why? I was leaving myself out of the process, trying to be someone else.
In my experience, it doesn’t work! In reality, we can only be our self because, if we are not, the vibrations of coming from our message will be inauthentic! This is what the Audience Magnet platform will do for you.
When you engage with it, you will find your true voice, you will find the truth of who you are and your audience will perceive your authenticity – perceive that your work and offering is coming from the love, the true and beautiful of who you are!
Thank you for the powerful learning experience. I would just like to say that I was extremely impressed by the way Dennis managed to impart so much useful and actionable information, so clearly. Excellent!
Until recently I had been unsuccessful applying for jobs for months. Less confidence. More doubt. Then I met Dennis and listened to him on a podcast. Simultaneously down to earth and inspirational, he unintentionally talked me into believing in myself again. Dennis had a clear narrative that was linked together effortlessly in the process of conveying his point to the interviewer. His charisma shone through. It was the way he spoke, the confidence and conviction he has. I wished I was like that... Then a thought crossed my mind.
During my interviews I put myself in his shoes. I simply emulated him. The contents of what I was saying had not changed. How I expressed it, however, was very much shaped by Dennis's style. The result was that I got multiple job offers, and a higher salary than I was expecting. Bottom line. Do it like Dennis. 😎
Dennis is very rich, passionate and mostly generous. He makes you believe him and at the same time he is very realistic and reachable! I would definitely recommend this workshop: to creatives; to people who are in love with content; to people that want to immerse themselves in how we can make our valuable content accessible and powerful to our target audience.
I benefited from the clear and methodical manner in which the material was presented.
The material was presented in an easy to understand linear fashion. all the basics were covered with scope for added work in one's own time.
First and foremost, I spent 3 hours in a room with a truly passionate editor and director, who was extremely generous to share his knowledge and experience with his students. I was given technical tools and guidance, which will now enable me to practice, make mistakes, learn. I’d definitely recommend this workshop, I didn't want for it to end. It was truly inspiring and motivating. No more procrastination. Yeah!
Thank you for every second of it.
I’ve been working as a video producer for over 6 years now primarily in the creative media industries. I started working with Dennis towards the beginning of this year as was seeking support in the initial stages of building my Video Property Marketing Agency which was in a slightly new industry to me.
I had many different avenues I was interested in exploring, and I was looking for help and advice on breaking into a new part of an industry for myself. Dennis has really helped me to gain clarity and insight on setting measurable goals at the beginning. He helped me to identify the best route possible for my business and connected me with partners to bring my idea to life.
Since our time working together, I have learned so much from his genuine business and entrepreneurship experience shared. I’m now far more confident and knowledgeable in overcoming any obstacles that may challenge my business.
Dennis has such a contagious, positive and supportive personality that he encourages you to develop confidence in what you’re building and he is an absolute pleasure to work alongside.
Thoroughly motivating! Really happy about the resources we can look at following the class, it is often difficult to absorb everything in one go, and I think it will be a very valuable bank of resources that I will come back to time and time again as I continue to work in the future.
Dennis provided me with all the tools and confidence I needed. His enthusiasm and energy engages and enables learners with a wide range of backgrounds, skills and experience, and I always felt able to ask questions without embarrassment. It was amazing how much he was able to cover in just 4 sessions. Thank you for a great learning experience.
Dennis has extensive industry knowledge in digital business. I have worked with him a number of times over the years and every time anything pivotal has occurred on my entrepreneur journey it has been under his guidance. His generosity of spirit means that he over delivers on his promises. I cant recommend him highly enough.
I was introduced to Audience Magnet at the beginning of this year when I had completed a project and looking for a way to engage with my potential audience.
Prior to this introduction, I had always struggled with finding a way to connect to my audience in a way that truly represented who I really am, rather than using the platitudes created by others who found their own way to connect with their audiences. I had taken several courses and programs trying to find my own voice, but none of those courses moved me into my authenticity.
Reason why? I was leaving myself out of the process, trying to be someone else. In my experience, it doesn’t work! In reality, we can only be our self because, if we are not, the vibrations of coming from our message will be inauthentic!
This is what the Audience Magnet platform will do for you. When you engage with it, you will find your true voice, you will find the truth of who you are and your audience will perceive your authenticity – perceive that your work and offering is coming from the love, the true and beautiful of who you are!
For me Audience Magnet is a 5 stars ⭐ out of 5!
Until recently I had been unsuccessful applying for jobs for months. The pandemic had meant very few face to face interactions. Less confidence. More doubt. Then I met Dennis and listened to him on a podcast. Simultaneously down to earth and inspirational, he unintentionally talked me into believing in myself again.
Dennis had a clear narrative that was linked together effortlessly in the process of conveying his point to the interviewer. His charisma shone through. It was the way he spoke, the confidence and conviction he has.
I wished I was like that… Then a thought crossed my mind. During my interviews I put myself in his shoes. I simply emulated him. The contents of what I was saying had not changed. How I expressed it, however, was very much shaped by Dennis’s style. The result was that I got multiple job offers, and a higher salary than I was expecting.
Bottom line. Do it like Dennis. 😎
I have learned a new skill, gained confidence and created future opportunities. Dennis is one of the most skilled facilitators I have met. He has been able to deliver a learning solution to a very mixed ability class, creating motivation and enthusiasm from all the delegates. I liked that we had ownership for our own learning and research, and the pace was perfect. The content is fantastic, a great mix of practical, theory and very interactive. Dennis’ delivery was excellent. He is very skilled at breaking tasks down into manageable chunks and explaining complex information in a simple to understand way.
